As the Palace Museum has strengthened their cultural products’ creation and development, making efforts digging into the lavish Ming Qing Dynasty royal culture and developing unique cultural products with the Palace culture and distinctive characteristics of the current times, their products have became a hit among tourists. According to Shan Jixiang, Curator of the Palace Museum, their museum has been designed over 6,700 kinds of cultural products up to August 2014, including various series of silk, calligraphy and painting, jewelry and living goods. It is assumed the total sales volume of the cultural products in 2014 can surpass 9 hundred million.

Mobile application (APP) is highlighted among all the creative cultural products. And several APPs of this kind have been widely praised, such as Twelve Beauties that concerning royal indoor decoration and ancient female fashion, One Day for the King that designed for kids. Staff of the Palace Museum said that the new media had made the cultural diffusion more visualized and more interactive.

Shan said there would be more to expect in 2015, because some new creative APPs would come out in 2015, like Three-sheep Tea Set, Fragrant Tea Table in the Palace and Palace Everyday. “The Palace Museum will carry on the designate concept of diffusing traditional culture of the Forbidden City and leave more valuable cultural products for the society”, Shan said.

According to Shan, the PalaceMuseumheld three major notions for designing their creative cultural products. The first is navigated by what the society needs, second is to rely on the front technology, the third is always supported by academic research achievements.